Our Origins

As minerals' manufacturers & distributors, we've always been at the helm of sourcing the best of Fullers Earth in the country. Fullers Earth, an ingredient that is venerated across industries, finds humble recognition in beauty rituals as well.

With natural ingredient focussed skincare slowly becoming the norm globally, it became more reason for us to use our expertise in sourcing & refining India's finest Fullers Earth to create skin & hair care products that are as premium as effective.

Born out of a passion in the pursuit of powerful formulations, we bring you skin & hair care solutions that are traditional beauty rituals, reimagined.

Our Story

As people living in the Indian subcontinent, we all began our tryst with face care with the application of Multani Mitti, more commonly known as Fullers Earth. Fullers Earth continues to be widely used in home remedies for acne, skin rashes, dark spots & even dullness.

We're second & third generation minerals' manufacturers & distributors, and we've always been at the helm of sourcing the best of Fullers Earth in the country. So it's no surprise that the women in our family depended on us for their fix of Fullers Earth that they then went on to use & even share tried & tested formulations within their circles.

Post the pandemic lockdown, everyone turned their attention to homegrown brands across consumer industries. That is when we finally put pen to paper after years of toying with the idea of creating skincare products that have Fullers Earth as their hero ingredient. This led to the creation of YUGEN.